Past Meetings 2007


Past Meetings 2008


Past Meetings 2009

It appears as if summaries of the 2009 Chapter meetings have become unknowing victims of a tear in the space-time continuum. If located at the exit of an intergalactic worm-hole, they will be returned to their rightful place here.


Past Meetings 2010

Presentation: Proclaim and Sustain Your Brand on the Web
Jaye Donaldson - President and CEO, the Donaldson Group

jayeWe had the distinct pleasure of hearing Jaye Donaldson (CEO) and Lenore Mohr (Interactive Strategist) of the Donaldson Group, discuss the value and importance of brand. The discussion was extremely audience driven and interactive. The 32 attendees explored very diverse dimensions of brand - asking questions that brought to light why usability professionals should understand brand. Among the content discussed - Jaye shared research metrics about which companies have the most recognizable brands. She expertly wove the importance of online brand versus traditional offline branding. There were threads of discussions about generational differences, brand value/equity and threats to brand. Lenore shared the importance of social networking - as a medium that’s in its early evolution and “not a fad - and not going away...”

The audience was fully engaged - many have requested they return sometime in 2010 for
other topics. Our sincere thanks to The Donaldson Group for a great evening and most
interesting topic.

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