Past Meetings 2007
Past Meetings 2008
Past Meetings 2009
It appears as if summaries of the 2009 Chapter meetings have become unknowing victims of a tear in the space-time continuum. If located at the exit of an intergalactic worm-hole, they will be returned to their rightful place here.
Past Meetings 2010
Presentation: Proclaim and Sustain Your Brand on the Web
Jaye Donaldson - President and CEO, the Donaldson Group
We
had the distinct pleasure of hearing Jaye Donaldson (CEO)
and Lenore Mohr (Interactive Strategist) of the Donaldson
Group, discuss the value and importance of brand.
The discussion was extremely audience driven and interactive.
The 32 attendees explored
very diverse dimensions of brand - asking questions that brought
to light why usability
professionals should understand brand.
Among the content discussed - Jaye shared research metrics about
which companies have
the most recognizable brands. She expertly wove the importance
of online brand versus
traditional offline branding. There were threads of discussions
about generational
differences, brand value/equity and threats to brand.
Lenore shared the importance of social networking - as a medium
that’s in its early
evolution and “not a fad - and not going away...”
The audience was fully engaged - many have requested they
return sometime in 2010 for
other topics. Our sincere thanks to The Donaldson Group for
a great evening and most
interesting topic.